1 - Understand

Method Type
Analytics Analysis Uncover Problems by What They Do
Competitive Experience Analysis Uncover Problems by Experts
Contextual Inquiry Uncover Problems by What They Do
Diary Study Uncover Problems By What They Say
Expert Interview Uncover Problems by Experts
Expert Review Uncover Problems by Experts
Generative Survey Uncover Problems By What They Say
Heuristic Evaluation Uncover Problems by Experts
Kano Analysis Uncover Problems by Experts
Project Kickoff Opportunity Analysis
User Interview Uncover Problems By What They Say
User Data Report Summary
User Feedback Analysis Uncover Problems By What They Say

Goals of Phase

  1. Identify the problem(s) the user and business are facing within the identified project space
  2. Thoroughly investigate the problems in as much detail as possible
  3. Have a clear understanding of how well the problem space is known:
    1. very well [little to no assumptions]
    2. well enough [some assumptions]
    3. not well [many assumptions]
  4. Begin early work that’ll shape the project plan and design phases
  5. Uncover the why the user is needing to do what they’re trying to accomplish

Summarized Activities

  1. Learn about your user
  2. Learn about the context of the problem
  3. Learn about the business and uncover what are the product requirements and opportunities

Questions to Answer

References

  1. https://alistapart.com/article/usable-yet-useless-why-every-business-needs-product-discovery
  2. https://wildbit.com/blog/2016/05/11/how-we-built-a-product-vision-and-roadmap
  3. https://www.amazon.com/Validating-Product-Ideas-Through-Research/dp/1933820292/