Expert Interview

Subject matter experts are always a valuable resource of information. Experts help uncover the true complexities of the systems that help support the product or service you’re working on.

Research Details

Research Type Sample Size Session Time
Qualitative, Attitudinal, Generative Small (3 - 5 participants) 30 - 60 minutes

When to Use


  1. Identify the part of the system that you’re working within and find an expert of that area.
  2. When recruiting your experts, give them a preview of the kinds of questions you’ll be asking and let them know how much of their time you’ll need.
  3. Ask smart, researched questions. Though you should come prepared with an idea of what you’d like to learn, make sure your game plan is flexible enough to allow you to pursue unexpected lines of inquiry.
  4. Record the interview.




Created by: Joe Steinkamp | Last updated by: Joe Steinkamp