Concept Value Test

A design research method that’s a spin on a discovery interview that actually includes early concept ideas. You leverage the concept(s) to encourage more discussion and ground the participant in potential rather than formative evaluation of the execution. Focused on high-level hypothesis validation.

Research Details

Research Type Sample Size Session Time
Qualitative, Generative Small (3 - 5 participants) 15 min to 1 hour

When to Use

  1. To learn if there is value and usefulness in a new utility



Users always want more features, so they’ll almost always concoct a scenario or say something would be useful however if they cannot point to a time recently when it’d have helped them then it’s probably not something of high value.