6 - Listen
| Method | Type |
|---|---|
| A/B Testing | Summative Research |
| Customer Voice Report | Customer Feedback |
| Summative Survey | Summative Research |
| Usability Benchmarking | Summative Research |
Questions to Answer
- Did we reach our goal? How do our metrics look?
- Was the hypothesis true?
- What is missing?
- What more can we do? What can we improve?
- What do we do now?
- What are our users saying?
- What are our users doing?