Portfolio Evaluation

A quick individual evaluation of the candidate’s portfolio website and any other websites that showcase their work, like Dribbble and Behance. The goal is to get early signals to determine the experience level of the candidate. Most effective as a gauge rather than a weed out tactic.

If possible, find their portfolio on your own. A recent trend is more portfolios are behind passwords. When the candidate says they’re interested in the role, request access to their portfolio for the team to better understand their work experience.

Product Designer

Compentencies Evaluated


Process Is there a detailed & thorough process for each case study to describe the decision making?

Artifacts How well did they visually define the problem and solution space outside of final output?

UI Quality Is there high quality output present?

Collaboration How well did they include others in their process?


For every yes answer, add a point. Use as a gage to compare candidates and expected role level.

Disclaimer 1 There are many intangibles that can be signals for a great candidates. This is a guide and not a decision framework.

Disclaimer 2 The skills you’re looking for can heavily influence how you want to assess. For example, sometimes you’re looking for a visually strong candidate so you’re more willing to look past UX defencies, such as detailed process with research.