Brand & Marketing Critique

15 minutes

By showing our brand, marketing materials, and product to the candidate, you can gauge how they think about design and approach learning by the questions they ask. The method is equal parts evaluation and a selling tool. Great designers are naturally curious and particular want to know where the experience is currently at to understand where they can provide value.

Also, pull up personality sliders, brand values, and competitive landscape to discuss similarities and differences.


Hiring manager and designer


  1. Pick a brand that’s representative of your industry / market so that it’s relevant to your brand.
  2. Provide instructions to the candidate ahead of time. See Email Template Below.

Have Your Thoughts on the Brand Identity Ready for Conversation

Questions to Ask for Prompting

Things to Look For


Competencies Evaluated