Research Note Types

  1. Raw Notes - a document that captures everything that happened within a given participants research session. (Ex. Word Doc)
  2. Observations - structured notes of all users that are that are valuable takeaways for your study’s goals and general understanding of the user.
  3. Key/Top Findings - a summarization of the top observations (Ex. Rainbow Spreadsheet)
  4. Insights - synthesized across all key findings and knowledge that better explains your users’ attidudes, preferences, and behaviors. (Ex. Insights Database)

Observation Tagging

Reasons for In-Person Research