Warm Colors - strong and comforting
Red - a stimulating, exciting color. It is associated with passion, power and sometimes anger. It also can suggest strength, determination and boldness.
Pink - youthful femininity and innocence
Orange - vibrant, energetic, friendly and inviting.
Yellow - energetic, warmth, happiness, curiosity
Green - strongly associated with plant leaves and subsequently has lots of positive associations. It can give users feelings of calm, rejuvenation, affluence and optimism. Darker greens = money.
Blue - dependability, trustworthiness and security.
Purple - nobility. Dark shades of purple imply wealth and luxury. Lighter shades suggest fields of lavender and are associated with spring and romance.
Black - power, modernity and sophistication
White - cleanliness, simplicity and innocence
Grey - a neutral color. When used well, it is associated with tradition, somberness and calmness. When used badly, however, it can cause a design to lack energy.
Brown - Light shades are calm, elegant and pure. Tans are conservative and bring to mind piety. Dark brown feels wholesome and reliable, it is associated with warmth and comfort.
Created by: Joe Steinkamp | Last updated by: Joe Steinkamp