Behavior Psychology Reference

Pavlov

• Classical Conditioning (involuntary)

B.F. Skinner

• Operant Conditioning (voluntary)
• Importance of variable rewards - people are more inclined to repeat a behavior if the reward is variable.

Dual Process Theory - provides an account of how a phenomenon can occur in two different ways. Often, the two processes consist of an implicit (automatic), unconscious process and an explicit (controlled), conscious process.

• Applies to learning and reasoning behavior
  1. Intuition (implicit / automatic)
  2. Deliberation (explicit / controlled)

Wason Selection Task - proves majority of people don’t think logically.

Affordance Theory - The world is perceived not only in terms of object shapes and spatial relationships but also in terms of object possibilities for action.

Created by: Joe Steinkamp | Last updated by: Joe Steinkamp