Emotions Toolkit

A collection of emotional adjectives that you can use in many ways to measure or define aspects of your user experience.

Measure Visual Appeal

Measure people’s attitudes toward a user interface by a controlled vocabulary test: give users the list of product reaction words and asks them to select those that best describe the design.

Describe Your Brand

Use the adjectives below to define your brand personality and attitude. See inspiration with GV’s Brand Design Sprint

Emotion Adjectives List