This is a framework used to define the design process within a fast paced environment. Use as a decision framework for time spent on a project while setting clear expectations of what you hope to achieve with stakeholders. Can be used as a negotiating tactic on what the goals are for design.
A 2 Week Design Process with a structured agenda that represents the 5 key moments of the Design Process.
1. Day 1: Project Kickoff Meeting & Understand 1. Review existing research and definition artifacts (Journey Maps, UX Observation Database, etc...) 2. Review existing Analytics and other quantitative data 2. Day 2: (Re)Define Problem and Update Definition Artifacts 1. What we know. What we think we know. What we don’t know. 2. Reframe Problem & Refine Hypotheses 3. Prep for divergent design workshop 4. Recruit research participants 3. Days 3-5: Explore Divergent Approaches 1. Divergent Design Workshop & Individual Sketching 2. Document 3 broad approaches (Ex. User Flows & Architectures) 3. Prototype 4. Day 6-7: User Validation & Decide Direction 1. Document insights 2. Provide direction recommendations based on user feedback 5. Days 8-10: Refine & Deliver Output 1. Design Team Critique and Stakeholder Review 2. Refine deliverables
|Small Project||Medium Project||Large Project|
|1 cycle (2 weeks)||2 cycles (4 weeks)||3 cycles (6 weeks)|
|Immediately into detailed design||1st cycle - architecture & flow||1st cycle - broad conceptual evaluation|
|Leverage only pre-existing data and research findings||2nd cycle = detailed design||2nd cycle = architecture & flow|
|3rd cycle = detailed design & refinements|