Affinity Diagram

An affinity diagram is an inductive technique that shows the relationships between information, opinions, problems, solutions, and issues by placing them in related groups. It allows a broad range of ideas to be organized so they can be more effectively analyzed.

When to Use

  1. To organize all the information gathered from generative user research.
  2. To organize idea Post-Its during an ideation workshop.


  1. Capture each specific note and place on a physical or digital board.
  2. Group notes by relationship.
  3. Document general themes that connect the various notes.
  4. Name the groups. If appropriate draw lines between groups to show additional relationships.



Templates (if applicable)

Created by: Joe Steinkamp | Last updated by: Joe Steinkamp