ResearchOps

Research Note Types

1. Raw Notes - a document that captures everything that happened within a given participants research session. (Ex. Word Doc)
2. Observations - structured notes of all users that are that are valuable takeaways for your study’s goals and general understanding of the user.
3. Key/Top Findings - a summarization of the top observations (Ex. Rainbow Spreadsheet)
4. Insights - synthesized across all key findings and knowledge that better explains your users’ attidudes, preferences, and behaviors. (Ex. Insights Database)

Observation Tagging

• Challenge
• Context of Use
• Goal
• Key Takeaway
• Tool

Reasons for In-Person Research

• Build Rapport & Relationship
• Understand Context of User (Broad Discovery)
• Co-Design Exercises
• Market Validation
• Rough Concept Evaluation (more specific than market validation)

Templates

• Research Study Top Findings
• Research Study Findings Report