Field Study
Researchers meet with and study participants in their natural environment, where they would most likely encounter the product or service in question. Objectively watch the user perform the interested tasks.
Research Details
| Research Type | Sample Size | Session Time |
|---|---|---|
| Qualitative, Behavioral, Generative | Small (3 - 5 participants) | 1 day + |
When to Use
Steps
Vs. Contextual Inquiry
- More passive with little to no interruptions - there to observe only
- Longer time - get the participant to forget you’re there
References
- http://usabilitypost.com/2009/09/09/contextual-interviews-and-ethnography/
- http://www.designkit.org/methods/23
Created by: Joe Steinkamp | Last updated by: Joe Steinkamp